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Scam Alert: Some Companies Are Charging Up To $2,000 Just To Register A Domain Name!

I didn’t believe this either, but… I’ve gotten a number of letters from companies who say they will “only” charge $1,000 to register our domain name! Unfortunately, some innocent people have accepted this ridiculous offer.

Clearly, this is a complete rip-off. And we’ve received even more offers to register domain names for “just” $300!

OK. So what should it cost to register a domain name? The short answer is that it should cost you between $15 and $75 (plus a fee to InterNIC – see below). Anything more is a rip-off.

Here’s why: There are two types of fees to register a domain name:

A fee to InterNIC (Internet Network Information Center — the group in charge of assigning domain names) and

A fee to the company doing the domain name registration for you.

1. InterNIC is in charge of registering domain names. Until September of this year (1995), there was no charge from InterNIC to register domain names. Therefore, if you knew how to fill out the appropriate form and submit it to InterNIC, you could register a domain name for free.

Prior to the registration fees from InterNIC, some people registered huge numbers of domain names. For example, there were individuals who tried to register the names of as many major corporations as they could, so they could later sell these domain names to these companies (when the companies realized that “their” domain names were not available).

On September 14, 1995, InterNIC announced that the fee for all new domain name registrations would be $100, which would include two years of registration. So, all new domain name registrations now cost a minimum of $100, the fee to InterNIC. (Update: The fee for Web Addresses registered on or after April 1, 1998, is US$70.00. New registrations are in effect for a two-year period.)

The fee for annual renewals (for both new and existing domains) is $50. Therefore, all domain names that were registered prior to September 14, 1995 (when the $100 registration fee was initiated) will owe an annual renewal fee of $50 on the anniversary of their initial registration. (Update: All domain names re-registered on or after April 1, 1998, are assessed a US$35.00 re-registration fee.)

On the Web: For more information, the Web address for InterNIC Registration Services is http://rs.internic.net/rs-internic.html. (Update: Network Solutions now handles the registration services: http://www.networksolutions.com/ )

2. Many people hire their ISP (Internet Service Provider) or a consultant to register their domain names for them.

The process of registering a domain name almost always involves these five steps:

Selecting a domain name to register
Finding out if this domain name is currently available
Selecting an ISP who will host the domain
Filling out the appropriate form to request the domain name (done by you or the ISP)
Submitting this form to InterNIC (done by the ISP).
A Useful Tip: It is now possible to use the Web to find out whether or not the domain name you’d like to register is available using WhoIs. This is a LOT more convenient than alternative ways to find out whether or not a domain name is available. But remember, the name may be assigned to someone else between when your application is submitted and when it is reviewed by InterNIC.

On the Web: Look at example information along with the instructions that are included as part of the Domain Name Registration Agreement to request a new domain name. Filling out and submitting the form is not difficult (however, it does require knowing what you’re doing).

A reasonable fee to pay to have your ISP (or a consultant) fill out and submit this form for you is between $15 and $75. Our ISP charges us $30 and does an excellent job. Paying much more for this is unnecessary.

This means that you will pay a total of $115 to $175 (including the $100 to InterNIC) to register your domain name. (at the time of original publication)

Note: This scam is about consultants who charge $2000 for ONLY registering a domain name. If your ISP starts talking about fees of $2000, they are probably giving you more domain services than you need. (The service most of you will want from your ISP is sometimes called a “domain alias,” and can be implemented for the prices we mentioned.)

Tip: Don’t worry if you’re not the technical or administrative contact (Questions 4 and 5 on the form) — that’s OK. Just be sure that Questions 3a to 3f are filled in with your company’s name and info. That way, you’ll own the domain name, not your ISP or consultant.

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Idn – International Domain Names

What is an IDN?

IDN stands for Internationalized Domain Name, also known as multilingual domain names. It allows you the possibility to use more characters in domains names, besides letters and numbers. It uses characters available in other alphabets, like accents.

Example of IDN domains:

Chinese IDN – ??.com which means cancer
If you go to ??.com you will see the domain is targeted towards cancer but in English.

Romanian IDN – divor?.com you will see the domain is targeted towards divorce but in English.

Polish IDN – pieni?dz.com you will see the domain is targeted towards money/currency but in English.

Greek IDN – ??????.com you will see the domain is targeted bible/books but in English.

.cn with Chinese results: ??.cn you will see the domain is samples but in Chinese.

Al these are targeted through http://parkingsite.com and take 5 days to target once a keyword is given.

What browsers support IDN names today?

Only the latest version of Internet Explorer 7 and Firefox 2 support IDN Names directly entered into the browser.

IE6 and earlier versions will not support IDN’s.

What TLD’s or ccTLD’s support IDN?

First of all what I am saying with that question is what extensions can be registered like and IDN. Can I register??.com? ??.net? ??.org? ??.cn? ??.jp? and what others can I register.

Here is a list of the ones that I have registered:

.com
.net
.tv
.cc
.jp = Japan
.cn = China
.de = Germany
.gr = Greece
.tw = Taiwan

Do all Registrars support IDN registrations?

No, as of writing this Enom does and so does Domainsite. There are others that do but mot d not. Please check with your registrar BEFORE you register any or you will get stuck with a long name that has no value whosoever.

What IDN’s should you register?

You should use the same principles that you have learnt while registering English domain names. Go after the higher paying ppc terms first. Make sure if there are more than one way to say a word in any language that you get them all as you never know which ones will have the most traffic. I have registered quite a few dual meaning words and it’s never the one I think that has the most traffic.

??? ; ?? ; ??? all mean girl with slight variations in Chinese. In this case and such a major term, unless you speak the language, grab them all.

Google results for all of them:
??? – 1,870,000 results in Google
?? – 4,460,000 results in Google
??? – 2,840,000 results in Google

Most IDN’s with Google over 1 million will have some traffic unless you get ridiculous generic terms like ‘the’ which have no value whatsoever.

Also, as with English domains, dig a bit deeper. If loans is taken in the language you want go for things like home loans, car loans, boat loans and so on.

How to find and register IDN’s?

There are many ways to find and register IDN domain names. The best way is obviously if you speak the language but even then you must be careful. Just like in English some common words will not actually be used and a short form may be used. In English most people know the word automobile but rarely would use it. Most would use the word car.

This can be illustrated by the two overture scores:

1572 http://automobile.com

18016 http://car.com

Now this does not mean automobile is not a good IDN to register, it just means go after the one that is more likely to be typed in a browser.

Now if you don’t know anyone that speaks a language you are going after, your only choice is to use a good translator software, I suggest you use logos.it

When you enter a word it gives you results in multiple languages at one time and makes it really easy to get a keyword in multiple languages.

For example when you search for the word insurance you get:

English
insurance

Italian
assicurazione

Spanish
seguro ; aseguración

French
assurance

German
Versicherung

Russian
c??????????

Arabic
????? ; ???? ; ?????

Albanian
sigurim

Asturian
seguru

Basque
aseguru

Bolognese
asicuraziån

Brazilian Portuguese
seguro

Breton
asurañs

Catalan
assegurança

Danish
forsikring

Dutch
verzekering

Esperanto
certigo

Finnish
vakuutus

Flemish
verzekering

Furlan
sigurance

Galician
seguro

Gujarati
????

Hebrew
?????

Hindi
????

Hungarian
biztosítás

Indonesian
asuransi

Irish
árachas

Japanese
??

Marathi
????

Norwegian
forsikring

Piemontese
assicurassion

Polish
ubezpieczenie

Portuguese
seguro

Punjabi
????
Romagnolo
assicuraziòun

Romanian
asigurare

Sanskrit
?????????

Serbian
?????????

Slovak
poistenie

Swedish
försäkring

Turkish
sigorta ; sigortalama

Ukrainian
???????????

Valencian
segur

Venetian
assicurassion

Welsh
yswiriant

I have found that just like domains, the one I think will get the most traffic, surprisingly won’t, but the languages I have never heard of get some traffic.

Now let’s see how you go about registering IDN names:

Let’s go to logos.it and look up the Russian word for weasel as an example which is ?????, so now I go download the IDN Domain Conversion Tool then open it up and paste ????? into the space unde the heading IDN Domains and hit the ok button. You will get a code called a PUNY code which is: xn--80aa3ac5a , then take that and add a .com on it and you will end up with this http://xn--80aa3ac5a.com. Now check a whois or try to register http://xn--80aa3ac5a.com and see if you get it. To keep it organized and try to keep my domains in one place I register most of my IDN’s at Enom. There are other choices if you like. You can take the actual ID code and go to and type in the IDN and it will tell you if it’s available without doing the PUNY conversion but you should know how to do it anyways.

When I check now ?????.com is available.
In case you are wondering you cannot register ?????.ru yet as the Russian ccTLD does not support public IDN registrations yet.

If I find an IDN like ????? (xn--f9b5b1c6b7k) should I register .com or .cn or both?

This really depends on how strong the term is, if it’s a great term and you have the $, by all mans register them both. If you don’t my suggestion is get the .com. You will need to do some research here as every country operates differently. Some countries are big on their ccTLD’s while others go for the .com first and only if that’s taken will grab their ccTLD after that.

Personally, I have been registering the .com’s and if it’s a great term I get the ccTLD for that country if its available.

To learn more about IDN Names visit the Domain Name Forum where all the domain experts hang out and chat.

Are all the good IDN names taken?

Absolutely not, take your time and do some mining and you will find gold in them mountains.

Remember don’t expect miracles from IDN domains now, the miracles will come once most of the world has a browser that can support it.

Should you expect to make $ from your IDN’s now?

No, if you are lucky you will have a few that make something., I have registered thousands of these and at least half have traffic so that’s good enough for me to know the future will be great for these. Be patient they will be worth it in the long run.

Is there anything else I should know about IDN’s?

Yes, there is lots more, please take the time to learn about Domain Names and feel free to ask and post your questions as thre are many IDN experts there and they will usually answer you within a few minutes.

I hope this helps some of you get started in what should be an interesting area of domains

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Turning Your Forum Signatures Into Cash

There are thousands and thousands of message boards on the internet. That’s a lot of potential people who may be interested in your products or services. It also serves as a quick and easy way to get a lot of links pointing back at your site and can help get your pages spidered faster by the search engines.

I use a free tool, Board Tracker (http://www.boardtracker.com/), to help monitor posts on over 25,000 forums.

You can set up a free account there and then set up alerts. You can set it to alert you to any posts containing any keyword or phrases you like. Some examples would be, your board nicknames, your domain names, affiliate programs you work with, or whatever else you’re interested in..

When someone makes a post and one of your alert keywords is found, you are emailed a link to the thread which you can follow and make a post. So as not to be a blatant board spammer, it is recommended that you register and make an introduction post on that board before responding to the thread. When responding, you should make your post helpful to the person in regards to answering any question they had without spamming your site/program, you are relying on your signature file here to draw their attention.

To make this task easier, I suggest utilizing Roboform (http://www.roboform.com/). Roboform makes it easy to handle all of your registering and logins.

Now, let’s find some forums in which we can participate. Everyone has some knowledge or interest in something. Perhaps it is cars, interior design or something else. Whatever it is, you can be certain there are forums for that particular niche.

You can use your favorite search engine and search for…
forums
“message board”

or specifically for…
car message boards
interior design message boards

or search by the different types of forum software like…
“powered by PHPBB”
“powered by vbulletin”

Before registering with any message boards I would suggest that you setup a yahoo or gmail account just for this purpose. It would also be a good idea to use this email for your boardtracker alerts as well.

Now you are ready to begin registering. I have created a new identity in Roboform to handle the registration for me. This includes my signature file as well. Before posting, make sure that you read the board rules so you are able to comply with those.

Once registered, make your introduction post. Basically you are just announcing your arrival and maybe saying a little something about yourself (roboform can do that too!), be sure to set your introduction thread to notify you of new posts so that you are able to respond as others welcome you.

Some things to keep in mind…

Who is your target audience and where will you find them? Are stay home moms likely to be found in Family & Parenting forums? Who is most likely to be participating at a car forum? A pet owners forum? etc..

Once you’ve located your target audience, target your signature to meet the needs of that audience. For example, if you were involved in a Family & Parenting forum, a signature aimed towards the mom who would like to earn money while being home for her children may be in order. If it were a Car or Electronics forum, maybe a signature promoting Free Satellite Dishes (these pay $50-$100 per install btw) would be more appropriate. The idea is to determine what the needs of any particular audience would be and finding a way to appeal to that.

Also, notice that the majority of forums offer a place for people to place advertising, usually under a category labeled something like, “opportunities”, “recommendations”, “spam allowed”, etc.. Look for these and make use of those as well. Each of those is a free targeted link to your site or product.

Make sure that you are paying attention to your anchor text. Anchor text, in case you don’t know, is the actual text that is linked. Choose good keywords for your anchor text that you would like to do well for in the search engines. Never link text such as “click here”.

The most important thing is to make this a part of your daily schedule. Do it each and every day and shortly you will have thousands of free advertising links all over the internet!

Disclaimer: I am in no way endorsing blatant spamming! The method I’ve outlined above is more of a suggestion for yet another avenue of free marketing that should be used in a responsible and productive manner which will benefit the board owners, other board members as well as yourself.

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Marketing Information And The Road To Success

If you are looking to take advantage of the many ways in which marketing information can help you to make the most of your Internet business, then you might want to access the wide range of ebooks, software packages, and other tools available for just this purpose. After all, building a profitable Internet website takes more than just throwing together a bunch of products, no matter how easy to sell they may be, and hoping that they will become an instant hit.

For example, the “Great Big Book on Internet Marketing” is a valuable resource chock full of marketing information that includes tricks, tips, and marketing strategies that will help you build a winning online business and keep your profit margins in the black for years to come. With it, you will discover many of the hidden secrets used by successful online marketers, as well as a wealth of business building information, learning aids, and resources that can make all the difference between success and failure.

Whether you are new to the Internet business game, or a struggling entrepreneur looking for ways to improve what you already have, it pays to get the best marketing information available to you. It is even easier when the source for finding what you need contains all of the tools you could possibly ever use. Many people want to shake that Internet money tree and you can too, if you know the right way to do it. Remember, when it comes to generating great sales, marketing is everything. You can have the best products available for sale, but if they are not marketed right, you may as well be selling air.

Imagine being able to download one hundred and seventeen hours of marketing lessons, transcripts, and audio interviews from the top marketing minds in the business. You can do this with “The Executive Audio Institute,” a formidable tool that can sharpen your marketing skills and put you at the top of your game. It is only sensible to take advantage of the important information that is available to you, from those who have successfully turned the Internet business game into an easy, profitable way of earning a living.

Another excellent resource for earning money on the Internet is “The Internet Money Tree.” In it you will find not only the best possible ways to market the products you offer, but also how to utilize the information contained in it to:

* Get paid by sharing your expertise
* Tap into income potential through your web pages
* Discover new opportunities for making money
* Make money with contextual ad services that co-exist with Google
* Discover what ‘how getting paid to surf the web’ really means
* Make more profit through your Google Pagerank 6 or higher web site

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The Difficulty Of Search Engine Marketing

When deciding how to promote your business, you will likely type “search engine marketing” into your favorite search engine to discover how to get your company to the top of the list.

Search engine marketing can be a very difficult topic to understand. People who say that they understand it usually have a general idea of what is going on, but can’t tell you the details about it. In fact, even if you decide to contact a search engine marketing firm, they might not be able to explain search engine marketing to you adequately, unless you are really familiar with a lot of Internet and marketing terms. They may use a lot of buzz words to get you excited about something that you really don’t understand.

So how do you know if you are getting a good deal or not when working with the search engine marketing consultant, especially, if they might not even be able to explain it well enough for you to understand? How do you know if you are comparing apples to apples or apples to oranges?

The answer to these questions is that you have to do a lot of research on search engine marketing. It isn’t rocket science, but it’s also not something that you can understand it one day. A good search engine marketing consultant is going to give you information and resources on how to understand the process and what they can do for you, and then expect you to trust them to do your search engine marketing.

Finding a good search engine marketing firm is as easy as asking for a recommendation from some of your friends or contacts that are in the same business as you. If they are using a search engine marketing service and are satisfied with the results, they will be more than likely to give you the contact information. If they are using a search engine marketing service and are not happy with the results, they’ll probably tell you that as well.

Taking your time when making a decision on which search engine marketing scheme to go with is going to be your best bet. You don’t have to decide to go with the first firm you talk to, and if you’re not comfortable with the plan, or still don’t understand it fully, you can always wait for a firm that can explain this complicated procedure to you properly.

In order to save money, you need to understand this stuff before you start a campaign. A good company is going to make sure that you have all the tools to understand exactly what they are going to provide, how they are going to provide it and what the expected results could be.

Getting to the top of the search engine results may be your goal, and the best way to do that is to make sure that you understand how to market your business, and how search engine marketing can play a role. When deciding how much money to put into your advertising budget, make sure to include search engine marketing as part of your budget along with other Internet and non-Internet advertising ideas.

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How To Find Your Ideal Keywords

Whether you are first entering the field of website marketing or you have been using techniques like pay per click advertising and link building for a while, the need for good keywords that are relevant and attractive to search engines cannot have escaped you. Keywords bring searchers to your site and ensure that people who are looking for your services will find you. Finding the right keywords for your site and your web resources is something of a science and requires some thought.

The first set of keywords you will come up with are fairly easy, but remember that coming up with keywords that are too broad won’t help you at all. There are plenty of other similar services that are using those same keywords and the last thing that you want to do is to disappear into the crowd. Not appearing on the first page of a Google search or even appearing further down the list can make your traffic suffer. When you use keywords that are too generic, you’ll find that unless you are very lucky, you are not getting the hits you need to survive doing business online.

Similarly, you want to make sure that your keywords are not overly specific. While specific keywords can bring you customers who are interested in your specific services, overly specific keywords will ensure that no one is ever able to find your page. While industry-specific keywords can bring you to the attention of people who are “in the know” remember that your website also exists to bring you to the attention of people who might not be familiar with your services as of yet.

When you are looking for good keywords, there are plenty of services that will be able to help you out. You can hire the services of a good search engine optimization specialist, who can help you design a set of keywords that will be suitable for your business, or you can take a look at a program that will give you keywords based on the topics that you have in mind. There are several programs on the market that will allow you to enter a series of keywords and produce a series of related words. With this program, you will find that the more information you give it, the better your results will be. Google itself has a free Keyword Tool program that can be very helpful in this regard. There are also programs like Wordtracker that can help with the process but programs will cost you if you wish to use the full unleashed version. You should remember to fully assess what you want to achieve and work out if it wouldn’t be more cost effective to hire services in or to outsource the project. this will be down to how much spare time you have, your budget and also your willingness to learn all the necessary how-tos.

Good keywords can make an enormous difference in the amount of traffic your site gets and its relevancy. Make sure that the keywords you use are suited to your site and to your situation!

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Increasing Your Online Sales Is Easier Than You Think…

As with every business, there are good days and bad. One of the best ways to INCREASE the good days and DECREASE the bad is to really focus on increasing your online sales. Here are a few to start:

* Give your prospects extra incentives so they will order quicker. It could be free shipping, a faster shipping option, free gift wrapping, etc. More choices always will translate into more sales.

* Make your small business look big on the world wide web. Design your web site using professional graphics, ordering systems, organized layouts, etc. The online consumer doesn’t know how big/small or even how successful you are.

* Attract a lot more customers by giving them clear ordering instructions. Give them all the information they need so they can complete their order easily. Anytime you can eliminate doubt, you increase sales.

* Give your customers buying incentives so they’ll make repeat purchases. Offer them discounts, free gifts, bonus points, etc. Look at Amazon as a prime example. Notice how they “tie-in” a discount if you buy additional items.

* Tell people about your site whenever you get a chance. Those people will tell other people and so on. It’s a cheap way to multiply your advertising. Don’t forget to add your website to EVERY bit of correspondence you have, including personal emails. A clickable URL in an email can equal a sale.

* Write and send press releases for your web site. Use strong headlines, make it newsworthy, and tell the journalist why their readers would like it. Do this regularly. Use the big companies as examples. Target, Kmart etc all send out WEEKLY flyers in the Sunday paper.

* Use a lot of headlines on your web site and ezine. Some types of headlines are free offers, questions, problem solvers, sales, and statistics. Tie this in with your advertising & run weekly “specials”.

* Advertise your online business by dressing in clothes that are imprinted with your ad. It could be a T-shirt, ball cap, coat, etc.

Don’t go overboard. Keep the logo about the same size as your hand. T-shirts are the exception, but most Ads go on the back with a small logo on the front.

* Use reward programs to keep people revisiting your web site and buying your products. You could reward gifts or discounts for revisiting or buying. Also, many companies give away the aforementioned promotional clothing items with a large purchase (ball cap, t-shirt). Give it a try!

* Use incentives to gain referrals if you don’t have an affiliate program. Tell people when they refer customers you will award them with free products.

* Stay away from overloading your web site with audio & video that load/play with your website. They can create a slow loading web page and distract people away from your offer.

* Keep people at your web site as long as possible. Allow them to download free ebooks, sign-up for contests, use free online services. Also, adding a “helpful tip” on each page will keep them clicking for more. Good Luck!

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How Can You Work At Home To Make Money Online

Are you a webmaster that needs to make money? There are many different reasons that people decide they want to make money with work at home jobs. When you see the ads for work from home and make thousands of dollars per week, most of these are scams and they specifically designed to take your money, most people end up making no money at all. You too can earn money through the Internet even if you don’t have products to sell and high-profile and established company.

Affiliate products are products that customer only need to purchase the one time. So they start to spend more on a wider variety of products and / or services. All marketing webmasters who are using PPC choose keywords to promote their products, but the inexperienced marketers using these PPC Systems will be weeded out because they do not understand that it take many visits to make a sale. Experienced marketers are always adjusting their sales pages and they have deep pockets to continue to pay for the high bid keywords.

Affiliate programs are sometimes referred to as associate programs or referral programs. Why spend so much money and so much time bringing in affiliates who are immediately directed to other programs as soon as they join. But as the affiliate environment changes, affiliate programs must change as well.

Blogs are virtual traffic magnets that can be instrumental in generating a massive income, so if you’re not taking advantage of this strategy I would recommend that you begin today. This will build a steady stream of traffic that won’t stop, even if search engines decide to cut you off. Link exchanges will drive traffic to your website from partner sites. The merchant provides the affiliate with the tools they need to drive traffic to the merchant’s site.

Examples of highly successful affiliate programs to look at and learn from are amazon. Being successful in affiliate marketing will not happen overnight.

Affiliates are just other people who have websites that are selling other peoples products, when they sell the products they make a commission on the sale. When your referrals click the link and make a purchase, you get paid a sales commission on the sale.

Pre-selling is basically “warming up” your visitor to click to the merchant site and want to buy something. When you put the affiliate link on your site and someone clicks on the link a cookie is placed on the customer who clicked your link, the cookie holds your affiliate ID, this is how you receive credit for the sale. Affiliate marketing is a large business in the internet today, the affiliate will market the merchant’s products, build the traffic and generate revenue, this is done free of charge and the affiliate make the money when they make a sale.

Keyword research, web page building, article writing and submission, and getting links to your site are all dull and repetitive, but are vital to your success.

There are many affiliate programs, just search on the internet and join up and start selling.

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Customer Service Is Long-term Advertising

Have you ever considered premier customer service to be a part of your advertising budget? I am envisioning glazed looks and a sudden shift in interest. Since I don’t want you to tune this out I’ll jump right into the details.

If you have an unhappy customer you will also find that most of them will become advertisers for your business. Of course they won’t be the type of advertisers you are looking for.

In the past, radio advertising representatives were often told by potential advertisers they didn’t believe advertising worked, but if that radio station ad rep were to tell the customer, “Well, we’d be happy to provide advertising that points out the negative aspects of your business at no cost because we’d like to prove to you that advertising works,” the business owner would typically back peddle. In this case the advertiser knows that advertising works they either don’t want to advertise or their budget won’t allow them to do so – but they certainly don’t want negative advertising.

The truth is negative advertising is acted on by more consumers than positive advertising. You can point out all the positives you want, but if you have a customer service issue that you don’t take care of, the damage of negative advertising may be subtle, but it will impact your business in a negative way. If you have too many unresolved customer service issues the damage may be hard to overcome.

So, you see, the truth is premier customer service should be a part of your advertising budget. That’s right, you should consider spending some money to achieve quality customer service.

A happy customer will be more likely to pass along word of mouth and email referrals. You may never know whom they told, but if you build trust in positive customer service you can be certain it can be nothing less than positive for your company. As with any advertising it can be hard to pinpoint how and when an individual heard about your business, but quality customer service will reap long-term benefits.

Too many businesses view customer service as something they will ‘try to do their best at’. If you don’t put together a specified plan of action in dealing with customers you will probably drop the ball and you’re failure to communicate will be noticed.

Look at it this way; your customer already placed trust in you for their original purchase. If you can be decisive in your handling of customer complaints you are essentially enlisting a new form of advertising. Word of mouth is a form of advertising that has always been a positive to business. It doesn’t matter if your business is homegrown or an offshoot of an existing brick and mortar corporation. Help your customers find a reason to come back for more.

There will always be water cooler conversations, make sure when the subject of your business comes up somewhere in the world today the comments from at least one knowledgeable customer places you in the ‘websites to investigate’ file in the minds of co-workers.

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Customer Service – A Proactive Step

A farm equipment company in Canada is blazing a new trail in customer service. REM Enterprises Inc. of Saskatchewan, Canada has developed a “Charter of Values”. This charter essentially lets customers know what they can expect from the company whether they are a customer or not.

The basics of the REM charter is…

* Joy
* Character
* Integrity
* Honour

One of the statements in regards to character reads, “We are committed to corporate and personal integrity every day, through every transaction, in every relationship.”

I don’t know about you, but this statement alone would cause me to be interested in the company – and I’m not a farmer. Any integrity test is challenged when you do not ultimately make a purchase, but when that integrity remains intact trust is often the reward.

This ‘charter’ bears a striking resemblance to the Arena Football League’s “Fan’s Bill of Rights”. This league-wide document delineates some of the following expectations…

* The events will be wholesome in nature.
* The events will feature fair competition.
* The players will give their best effort.
* Fans will have access to players and coaches for autographs.
* Fans should expect all who are associated with the game to be positive role models.

Certainly there is more to the “Fan’s Bill of Rights”, but I wanted to give you a picture of what extremely positive customer service looks like.

The best customer service does not wait until after something negative happens to respond. No, it looks for ways to reassure customers and prospects that business management already has their best in mind. A statement of what the customer can expect from your company can produce a radical and enthusiastic response from your customer base and tentative interest from those who have grown tired of settling for less.

Of course, all the promises in the world mean nothing if you don’t back them up. Don’t promise the world and then deliver a deserted island. Your customers will notice the difference.

If you make big promises make big deliveries.

The “Charter of Values” REM Enterprises developed was a way to bring the issue of positive customer service to their clients and prospects, but this charter of values was also a way to move their staff to a place where they followed along with the team. When everyone stays on the same page, everyone begins to respond in a way that keeps the client’s needs the focal point first – not bottom line profits.

Interestingly profits seem to be a direct result of making customers the main priority in business. This concept is one of the primary reasons the Arena Football League continues to see strong fan support in the cities in which they play.

If you take just one bit of advice from the marketing articles you read make it this one – be proactive in customer service. When your customer knows you are committed to them they develop trust much faster. When customer trust is first the bottom line will reflect this priority shift.

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